“Sumwon” Brand - Spec Campaign Project
This spec ad campaign for streetwear brand Sumwon highlights bold urban style through a fully produced visual rollout. From creative direction and casting to campaign photography, cinematography, and mockups for SMS marketing and out-of-home advertising, the project captures both the grit and edge of the brand. Behind-the-scenes coverage added depth to the storytelling and production value.
Spec Campaign Photography + Advertising:
Spec Campaign Cinematography:
Behind The Scenes Photos + Video
Creative Direction Deck:
Team Credits:
Team Credits:
Photographer + Producer + Project Manager: @chadlawsonphotos
Cinematographer: @d_baconboy
Wardrobe Stylist: @alexstylist_
On Set Director: @adreamedreality
Makeup Artist: @daelouisebeauty
Model: @essenceloveee
Model Agency: @milesmodelsofficial
Car Placement: @rc5316
BTS Photo: @q_shotcha
BTS Video: @rokkwerollin
Set Assistant: @losfilmz
Clothing Accessories Sourced From: @kaystiltz
Location: @luxewrapstars