“Fenty Hair” Brand - Spec Campaign Project
This spec campaign for @fentyhair was orchestrated by Chad Lawson and brings high-end editorial energy to a clean, product-focused haircare narrative. The campaign showcases sculpted braids, radiant skin, and warm, tonal backdrops to emphasize both product efficacy and elevated Black beauty. The project encompassed creative direction, campaign photography, talent casting, in-store and out-of-home advertising mockups, and marketing design assets.
Spec Campaign Photography :
Spec Campaign Advertising + Email Mockups :
Creative Direction Deck:
Behind The Scenes Video (Phone Footage):
Team Credits :
Photographer + Production Team & Talent Casting: @chadlawsonphotos
Creative Direction + Art Direction + Marketing Designs: @thearchivedesign
Model: @__manisworld
Makeup Artist: @cheriebeauty_
Hair Stylist: @laced_lashed